Mobile Advertising Watch: App Retail Media Decides to Have Its Cake and Analyze Data, Too

via Mobile Advertising Watch

September 6, 2016 – Sometimes, you just want cake. That’s the case for App Retail Media, an innovative mobile advertising technology provider, which just selected Accelerize’s digital division CAKE and its software-as-a-service (SaaS) solution to track and analyze more than two billion actions in real-time.

App Retail Media chose CAKE “for its superior client service and support in addition to the platform’s powerful scalability, flexibility and accuracy,” reads a company announcement issued ahead of the Labor Day holiday weekend in the U.S. “The result will be a stable tracking platform with accurate data and real-time insights to help fuel App Retail Media’s rapid company expansion.”

App Retail Media’s core business is to drive long-term retention rates post-install.

The company was founded in 2015.

The company plans to use CAKE to track and analyze real-time data and to monitor more than two billion clicks related to its vast network of social media influencers, direct mobile app developers, and exclusive mobile inventory.

“As our volume of data continues to grow, tracking and analytics are becoming more critical for us to make strategic decisions,” said Faizan Kasbati, CEO at App Retail Media. “After using another solution, HasOffers, I fully understand and appreciate how CAKE enables us with the advantages of a powerful and reliable tracking platform. We now possess a strong sense of confidence that we can achieve an even higher level of efficiency and productivity. For example with CAKE, we can easily and accurately manage affiliates, track high volumes of traffic and structure payments. I am extremely excited to be part of the growing CAKE family.”

The global mobile advertising market will hit two significant milestones in 2016.

“According to eMarketer, mobile ad spend is expected to top $100 billion worldwide and will account for more than 50% of all digital ad expenditure for the first time,” the firm says.

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